The Information Age Makes the Hobby Even More Important
also available in .pdf format
T oday we are more connected, and information comes at us constantly. We could all use a break that stimulates our minds, requires introspection, and sharpens our attention to detail. We need stamp collecting more than ever before!
The Means to an EndOver the years, various leaders have offered technology as a solution to what ails the hobby. Too often this discussion comes off as gadget chasing – investing in the latest fad or searching for the “killer app” to get more people interested in the hobby. The sentiment is appreciated, but technology is not an end goal, but rather the means to an end.
Before I go further, I’ll note that stamp collectors are adapting to the changing world of acquiring, disposing, and engaging each other much faster than organized philately. The challenge for the APS is to not only catch up but to lead the way.
Our FocusWhen the APS was founded in 1886, we provided a national network of collectors to share information, buy and sell stamps, and protect each other from fraud and theft. Through research, writing, and socializing, we recruited more collectors and provided a way for them to learn more as they pursued the hobby. Little has changed about why we exist 132 years later, but how we should do it has. Strategic Planning
At our August Board meeting, the APS and APRL Boards began the process of reviewing our progress since 2016 and updating our strategic plan. The review of the plan will be followed by a report and adoption at the AmeriStamp meeting in Mesa, Arizona in February. Topics for Discussion
1. Operating Services More Efficiently. While the APS has invested in technology, we still rely on data entry and manual processes. We can work with members and clubs to empower them to input the data to reduce duplication of effort. 2. Creating More Content. We rely heavily on volunteers to produce articles for the monthly journal and other resources for collectors. To be the hobby’s information leader, we have to invest in creating more information through staff and other experts through print, digital or video. 3. Expanding Education. In the 2016 Strategic Plan, we put greater emphasis on collector education and have increased member educational opportunities over the past two years. Our recent membership survey shows a great demand for education in person, online and on demand. 4. Expanding Access to Information. We have increased member access to The American Philatelist. However, we have a wealth of information here in Bellefonte and can bring more of that to members regardless of location. 5. Connecting Collectors. There are online forums where collectors with similar interests can mentor each other or discuss issues of interest. We can bring our members and other collectors to the APS website to learn and connect. We are a great community and giving people a chance to see that is an excellent recruiting tool. 6. Marketing Effectively. This year, we launched a digital marketing strategy increasing awareness and recruiting members. But we should be developing as many tools as possible to market in the modern age with a multi-year strategy.
When we adopted the 2016 Strategic Plan, the most critical element was improving our financial sustainability. Over the past two years, we have reduced our debt by one third and built a safety net for tough economic times. Now is our chance to invest in a strategy that improves our operations and grows our membership.
If you have thoughts you’d like to share, please contact me at [email protected] or our mailing address. I look forward to sharing more in the months ahead!